Daring the Unknown: The Courage to Start Before You’re Ready

06.06.25 01:34 PM - By Ann Muraya


There’s a quiet belief that many people carry, often without realising it,  one that holds to the sentiment that “I’ll take the leap when I feel more ready.”


This sounds sensible, right? Responsible, even. But here’s the truth I’ve seen time and again, both in my own life and in the lives of my clients – clarity and confidence often come after you start, rarely before.


When you’ve had a successful career or business, and you’re used to knowing your role, delivering results, and being seen as capable, the idea of stepping into something unknown, like starting your own business, or pivoting to another business can feel unsettling.


So you plan. You gather information. You make spreadsheets. You keep refining the vision. All of which feels like progress.


But if you’re honest, you might recognise that some of it is a way of delaying action.


Of staying safe. Of holding back until you feel 100% confident. The problem with this route is that the 100% moment rarely arrives on its own.


Aligned action isn’t about rushing ahead recklessly. It’s about taking thoughtful steps in the direction your heart already knows is right. You don’t need to have it all figured out. You don’t need a polished brand, a 5-year plan, or a perfectly crafted business model, that will come.


You need to listen to the nudge.


You need to move, even if the path isn’t completely clear.


You need to trust that action creates momentum, and that clarity often reveals itself along the way.


Oftentimes, when I have conversations with people who are ready to have me come alongside them, the consistent theme tends to be that of knowing that it’s time to make a transition, and not feeling fully ready beforehand. But taking that one aligned step to take action shifts everything.  Confidence grows. Language changes. Your sense of self evolves.


This all comes after you take action that is aligned. This doesn’t mean giant leaps, it can be as simple as;

  • Starting conversations about your new direction
  • Sharing your thoughts publicly for the first time
  • Committing to a programme or coach that supports your vision
  • Offering a service to someone you trust
  • Saying out loud, “I’m building my business”

It’s not about perfection. It’s about progression. Getting involved in your future, even while you’re still figuring it out.

Ann Muraya

Ann Muraya