Navigating the Journey: How to Start a Business When You No Longer Belong

28.04.25 01:48 PM - By Ann Muraya


I have observed that there’s a certain quiet ache that comes from knowing deep down, that you’ve outgrown the space you’re in, but staying anyway. It rarely shows up all at once. It creeps in slowly. A lack of energy at the thought of meeting certain people, attending certain meetings, going to work, amongst many other things. A growing indifference to things that used to matter. A sense of going through the motions, day after day. For many professionals I work with, this season may have lasted for months. Often, it drags into years. And from the outside, everything still looks “successful.” But inside? There’s a restlessness. A feeling that life is moving, but you’re stagnant. An acute sense that there is more.  This is the silent toll of staying where you no longer belong.


One of the most common stories I hear from clients is this, “I’ve known for a while that it’s time to make a change. But it’s hard to walk away from the security, identity, and recognition I’ve built.” And that’s completely understandable. For many of us, we have been encultured to value stability, especially when it’s accompanied by what we consider to be benefits such as financial stability, a respected title, or the promise of a predictable path. But comfort can quietly become a cage. When you stay too long, what once felt like a smart decision actually becomes you settling for less than you ought. You stop dreaming big because dreaming feels risky. You avoid change because staying feels safer, even when it’s costing you more than you realise.


Staying in the wrong place isn’t neutral. It’s costly in subtle but significant ways. You;

  1. Lose your spark. The natural energy and passion you once brought to your life and work fades.
  2. Dull your ambition. You start shrinking your goals to fit your current reality.
  3. Delay your purpose. The longer you wait to act on what you know is right, the harder it becomes to trust yourself.
  4. Disconnect from who you are becoming. You begin to operate from an outdated version of yourself.

Even though these losses aren’t always visible, you certainly will notice and feel them if you quiet yourself long enough.


This is the good news! It’s never too late to choose differently. There is a way back to feeling alive in yourself, your life, and work. And it begins with a reset. Resetting isn’t just about walking away from something that no longer fits. It’s about walking towards the life and work that reflect who you truly are in this season, and what you deeply want. It takes courage to admit that where you are is no longer enough. But on the other side of that truth, lies the freedom to create and build something far more fulfilling.


This is your time. Not to burn everything down, but to build again with intention, with vision, and with great courage.

Ann Muraya

Ann Muraya